What we are making, how it is woven and which decisions are still open.
A shirt is only as good as its fabric. Before we draw a pattern, we choose the fibre, the weave and the finish.
This page sets out those choices as they stand today, including the ones that are not yet final.
Hemp is a bast fibre, drawn from the stem of the plant. It is long, strong and naturally textured.
Compared with cotton it needs substantially less water to grow, and the cloth it makes is breathable, durable and softens with repeated wear.
Hemp can be woven into the same classic constructions as cotton shirting. We are developing plain, twill, oxford, herringbone and seersucker, each chosen for how it drapes, breathes and ages.
We are evaluating 100% hemp alongside blends with Tencel™ and with cotton. Blending can refine the hand and drape while retaining hemp's strength.
The right balance will be decided through sampling and wear testing.
Our palette will stay within natural, muted tones that suit hemp's texture.
Dye partners and certifications are being finalised. We will name them, and any standards they hold, once confirmed.
Buttons, thread and labels all contribute to a shirt's footprint and longevity. We are specifying natural and durable materials wherever possible, and will list them once finalised.
Hemp is sourced and spun into yarn.
Yarn is woven into shirting cloth at partner mills.
Patterns are cut and stitched in small, controlled runs.
Garments are washed, pressed and inspected before dispatch.
Investors and partners can request swatches and the current specification.
